Ask Me Anything
AMA: “Ask Me Anything” with Jessica Cohen - How to Secure Placement for Your
Brand or Business on-screen and behind-the-scenes in film, television and social media.
Thursday, May 16, 2019 1PM EST
Entrepreneur, and production expert Jessica Cohen discusses how to land great placements in film, TV, and social media for your brand through P.I.E. (Products In Entertainment) marketing. If you are a brand owner, pr or marketing professional, you know media attention will drive traffic and sales, but earned media is a unicorn these days. Jessica will reveal how P.I.E. marketing by The Product Agent is changing the landscape of earned media and why it’s important in today’s marketing mix. Jessica will share who’s who in THE CREW: Hollywood’s Hidden Influencers, why you need to know them and how our easy to use platform makes all this possible.
Jessica Cohen - Founder, The Product Agent
Jessica is an Emmy Award Winning Set Decorator, Production Expert and Product Placement Disrupter. After spending 8 years working behind-the-scenes in film and TV overseeing product placement on set, Jessica realized there was a need for a more efficient, transparent model for brands to get their products into the hands of productions. In 2002, Jessica opened her agency focused on P.I.E. marketing and has played match-maker between established and emerging brands and the most viewed film and television shows. She has placed products from S’well, David Yurman, Justins, simplehuman, Movado, Dunkin Donuts, and hundreds more in content on every major network including, HBO, Showtime, Netflix, Amazon, Hulu, ABC, NBC, CBS, 20th Century Fox, resulting in hundreds of millions of impressions.